Online/Digital Marketing

Digital marketing is an important term for all of your online marketing efforts. Businesses through digital channels such as Google search(SEO and SEM), social media, email, websites, blog to connect with their current and future customers.

For online branding -- digital advertising, email marketing, online brochures, landing page and there a huge spectrum of tricks and assets that fall under the platform of digital marketing. And the best digital marketers have a clear picture of how each asset or tricks supports their goals.

Module of Digital Marketing

• Your website
• Blog posts
• Ebooks and whitepapers
• Social media marketing channels (Facebook, Twitter, LinkedIn, Instagram, etc.)
• Earned all online coverage (PR, social media, and reviews)
• Online brochures
• Branding assets (logos, fonts, etc.)

Area of Digital Marketing

Search Engine Optimization (SEO)

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.

Search Engine Marketing (SEM)

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.

Inbound Marketing

Inbound marketing refers to the full-funnel approach to attracting, converting, closing, and delighting customers using online content.

Social Media Marketing

The practice of promoting your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business.

Pay-Per-Click (PPC)

A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords.

Affiliate Marketing

A type of performance-based advertising where you receive commission for promoting someone else products or services on your website.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business website.